Since graduating from the Centennial College Creative Advertising Program in Toronto in 2002, I have worked as a Marketing Analyst, Project Manager, Advertising Account Executive, Event Planner, Graphic Designer, Web Developer, Photographer and Artist for a wide variety of companies and clients.
My experience in administration, marketing and project management combined with my design skill set creates my unique ability to apply analytical thinking to creative design and outside-the-box creative thinking to management & problem solving.
WEB DEVELOPMENT & GRAPHIC DESIGN
JR. ACCOUNT EXECUTIVE
Working in a small advertising agency, I had the opportunity to learn and work in every department including Media Buying and Creative Development. My main responsibilities involved daily client management, ASC approvals, media trafficking, creative brief development and project budget control. As my role evolved I was assigned to manage small clients with campaign development and execution. This included project management of the Subway Sandwiches annual fundraising golf tournament and a television commercial production for the Subway Sandwiches Special Olympics campaign.
I’m an analytical thinker with a creative mind. I am detail oriented, organized and meticulous in my planning. I enjoy working with data and gathering information and I am very resourceful when it comes to problem solving.
With a background in both the corporate environment as well as starting my own freelance business, I have had the opportunity to be involved in business development efforts in both well-established and start-up companies. Whether it is ongoing lead generation and project management as a part of a well-known agency, or building the structure, establishing processes and launching a new venture, I am able to apply a broad and experienced perspective to the problem solving that is essential to growing and maintaining a business.
Data Analysis & Reporting
Event/Trade Show Planning
Working closely with the Marketing Manager of Parmalat Cream Cheese (a client of CALEXIS ADVERTISING), I assisted in compiling research to determine a marketing strategy to appeal to commercial bakers across Canada. I was also the liaison between the client, our media buyer and our creative team to ensure that final artwork was in line with our strategy and that the campaign was executed on time. The campaign resulted in a nationwide print campaign in numerous B2B industry magazines.
Web Design & Development
More than ever before, businesses rely on a strong digital, web-based footprint to reach their audience. With a strong eye for design and a mind focused on functionality, I have created a growing portfolio of websites for a variety of businesses, organizations and individuals in many different fields. Form and function are well-balanced with a passion for clean, contemporary design as well as back-end database management, content creation and Search Engine Optimization.
Successful graphic design requires a strong mix of artistic skill, awareness of social trends, knowledge of design tools and contemporary practices and the keen ability to assess a product, service or client so as to present the subject in its most appealing light. Through the use of engaging imagery, stimulating color palettes, effective fonts and other design elements, I create both digital as well as print materials used for marketing or any other professional applications.
Through my experience with a diverse range of clientele, I have had the opportunity to create logos and branding elements for businesses in a wide variety of sectors including finance, tourism, real estate, consumer products, philanthropy and more. More than just creating a nice logo, my experience provides me with the tools to consider the many facets that make up a business to create the images, colors, style, fonts and features that make up the visual appeal of a business that is effectively-branded.
What started as a hobby has developed into an integral component of the creative services that I offer. Engaging imagery is essential to any marketing campaign and with today’s software and technology the potential to include the perfect shot in a business’ media and materials is always at hand. Whether as a line item on a comprehensive proposal for my clients, a stand-alone service or in the ongoing collection of stock images for my own projects, I am always in the pursuit of capturing high-quality images.
EXCELAdvanced formulas, tables & formatting, conditional formatting, advanced charting, pivot tables & pivot reporting.
WORDMail merge, forms & fields, work with large document, manage revisions & comments.
POWERPOINTAudio & videos in presentation, templates & themes, content from other programs, interactive presentation, animation.
- PHOTOSHOP 80%
- ILLUSTRATOR 65%
- LIGHTROOM 80%
- DREAMWEAVER 50%
- Identity & branding
- Email campaigns
- Photo manipulation
- Portrait retouching
- Colour theory
CONNECT WITH ME
I am new to Vancouver and I’m excited to start a new chapter in this beautiful city. I am a Canadian citizen originally from Toronto and I’ve spent the last 4 years travelling the world while running my own freelance web development and graphic design business. My travel destinations have included Panama, Costa Rica, Colombia, Mexico, Philippines, Hawaii and various cities across Canada and United States. Along with travel, I enjoy photography, video production, art, yoga and cooking.
I look forward to discussing the opportunity to contribute to your team. My references and portfolio are available upon request. Thank you for visiting my online resume and please feel free to contact me if you have any questions!